The Cedar-Riverside neighborhood of Minneapolis, also known as the West Bank, was for many years a colorful community with a large population of Scandinavian immigrants. In the late 19th century Cedar Avenue became known as "Snoose Boulevard", a nickname often given to the main street in Scandinavian communities. The term derived from the residents' fondness for snus (snuff), an inexpensive form of tobacco. The Snoose Boulevard Festival was held in the area from 1972 through 1977. The event, which celebrated the neighborhood's Scandinavian past, featured the music, food, and arts of the immigrants who had once lived there. It also paid tribute to the entertainers Hjalmar Peterson, Ernest and Clarence Iverson and Eleonora and Ethel Olson.